PropertyMeAustralia SaaS marketing experience

A complex platform. A clear story.

A website that brings property management, trust accounting and CRM into a clear product story for real estate agencies.

Explore the experience Design · Development · Deployment
PropertyMeSaaS marketing experience
PropertyMe website introducing property management, trust accounting and CRM
The business behind the website

Helping real estate agencies understand the software behind their daily operations.

PropertyMe is a cloud software business for real estate agencies in Australia and New Zealand. Its platform covers property management, trust accounting, payments, CRM and communication with owners and tenants.

A software buyer needs to understand more than a feature list. Agency principals, property managers and sales teams need to see where the platform fits their work before deciding to explore it further.

SaaS positioningProduct storytellingSoftware evaluation
Our approach

Built around a clear journey.

We designed and developed the website around a clear platform overview, visible product areas and role-relevant information. Public product visuals connect the explanation to the interface people are evaluating.

  1. 01

    Understand the platform

  2. 02

    Explore relevant workflows

  3. 03

    Request a walkthrough

Inside the experience

See how it comes together.

Explore the screens that bring the story to life.

PropertyMe marketing homepage explaining its connected platform
Platform overview

One introduction to a connected software suite.

The opening experience makes the principal product areas visible alongside a clear route to a product walkthrough.

01 03
Platform positioning · Product navigation

Make the platform easier to understand.

Property management, trust accounting and CRM have different roles in an agency. The website gives each area a clear place in the story, so visitors can understand the suite before going into individual capabilities.

Product presentation · Role-based content

Show the product in the context of daily work.

Product imagery brings accounting and payment workflows into the evaluation journey. Role-based content gives principals and property managers a relevant route through the website.

What we delivered

From the first direction
to the final launch.

A product-led website that gives agency decision-makers a clear path from platform discovery to a product conversation.

Website design, development & deployment

  • Website design and information architecture for a multi-product SaaS business
  • Product-led pages connecting features with agency workflows
  • Responsive presentation of platform areas and public product visuals
  • Website development and deployment
Your next chapter

Need a clearer digital presence for your SaaS product?

Tell us what your customers need to do, and where you want your business to go.

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